The Necessary Art of Persuasion — by Jay A. Conger - Lightly Used

The Necessary Art of Persuasion — by Jay A. Conger

ISBN / Code: 9781442126714 | 90000
Condition: Lightly Used

The Necessary Art of Persuasion by Jay A. Conger is a practical and research-based guide to mastering the skill of persuasion in business and leadership settings. Rather than relying on manipulation or authority alone, Conger explains how effective persuasion is built on credibility, understanding your audience, clear communication, and emotional connection.

Drawing from real-world corporate examples and leadership studies, the book breaks persuasion into actionable steps that help readers influence decisions, gain support for ideas, and navigate complex organizational environments. It emphasizes ethical influence and long-term relationship building over short-term wins.

A valuable resource for professionals, managers, and anyone looking to strengthen their communication and leadership impact.

Why You’ll Love This Book
Clear, practical framework for persuasion
Based on real business and leadership research
Focus on ethical influence and credibility
Useful for workplace and leadership development
Helps improve communication and influence skills

Book Details
Author: Jay A. Conger
Audience: Adult Readers
Genre: Nonfiction / Business / Leadership / Communication / Psychology

Condition Notes
Lightly used with minor shelf wear
Binding intact and secure
Pages clean and readable
No major tears or significant damage