{"product_id":"the-necessary-art-of-persuasion-by-jay-a-conger-lightly-used","title":"The Necessary Art of Persuasion — by Jay A. Conger - Lightly Used","description":"\u003cp\u003e\u003cstrong\u003eThe Necessary Art of Persuasion — by Jay A. Conger\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eISBN \/ Code: 9781442126714 | 90000\u003cbr\u003eCondition: Lightly Used\u003c\/p\u003e\n\u003cp\u003eThe Necessary Art of Persuasion by Jay A. Conger is a practical and research-based guide to mastering the skill of persuasion in business and leadership settings. Rather than relying on manipulation or authority alone, Conger explains how effective persuasion is built on credibility, understanding your audience, clear communication, and emotional connection.\u003c\/p\u003e\n\u003cp\u003eDrawing from real-world corporate examples and leadership studies, the book breaks persuasion into actionable steps that help readers influence decisions, gain support for ideas, and navigate complex organizational environments. It emphasizes ethical influence and long-term relationship building over short-term wins.\u003c\/p\u003e\n\u003cp\u003eA valuable resource for professionals, managers, and anyone looking to strengthen their communication and leadership impact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love This Book\u003c\/strong\u003e\u003cbr\u003eClear, practical framework for persuasion\u003cbr\u003eBased on real business and leadership research\u003cbr\u003eFocus on ethical influence and credibility\u003cbr\u003eUseful for workplace and leadership development\u003cbr\u003eHelps improve communication and influence skills\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Details\u003c\/strong\u003e\u003cbr\u003eAuthor: Jay A. Conger\u003cbr\u003eAudience: Adult Readers\u003cbr\u003eGenre: Nonfiction \/ Business \/ Leadership \/ Communication \/ Psychology\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition Notes\u003c\/strong\u003e\u003cbr\u003eLightly used with minor shelf wear\u003cbr\u003eBinding intact and secure\u003cbr\u003ePages clean and readable\u003cbr\u003eNo major tears or significant damage\u003c\/p\u003e","brand":"Loved Books","offers":[{"title":"Default Title","offer_id":47794037981347,"sku":null,"price":3.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1518\/7875\/files\/6_b7951409-f173-4007-9a54-4340c20f03ad.jpg?v=1781917880","url":"https:\/\/lovedbooks.ca\/products\/the-necessary-art-of-persuasion-by-jay-a-conger-lightly-used","provider":"Loved Books","version":"1.0","type":"link"}